What Audi stands for?
Audi
Did you know that the first time the symbol of the 4 rings was presented to the public would be on June 29, 1932 ?, Audi.
But first, why the name Audi ? Latin name and German heart., Audi.
* Audi is the Latin translation of the surname of its founder, August Horch.
August Horch (1868-1951), one of the pioneers of the German automobile industry, founded the Horch car company in Cologne (Germany) in 1899, whose first car began to circulate on public roads in 1901., Audi .
After some financial difficulties and internal disagreements, he decided to leave the company to create a new automobile factory. Thus was born the «August Horch & Cie., Audi
Motorwagenwerke AG” in Zwickau on July 16, 1909. As Horch lost the legal dispute over the previously registered company name, Audi .
he could no longer use his surname and chose the name Audi, the Latin translation from the German word “horch”, which in Spanish means “hears” or “listens”. For this reason, months after its foundation, it changed the name of the company to “Audi Automobilwerke”., Audi.
Having seen the origin of the name, now it’s time to know where the rings come from., Audi.
* Various models of Auto Union brands., Audi.
August Horch (1868-1951), one of the pioneers of the German automobile industry, founded the Horch car company in Cologne (Germany) in 1899, whose first car began to circulate on public roads in 1901., Audi .
Although the Audi logo actually contains 6 brands, the truth is that its 4 interlocking rings were born in 1932 as a symbol of the union of the 4 brands, both Audi and Horch companies, Audi.
along with DKW (founded in 1907) and Wanderer (founded in 1896) merged to form Auto Union AG in order to cope with the difficulties arising from the Great Depression of 1929, which mainly affected the rationalization of production and assembly processes. On June 29, 1932, the Audi logo was born, with four interlocking rings, as a symbol resulting from the alliance of four Saxon brands: Audi , DKW, Horch and Wanderer., Audi.
* 4 interlocking rings: four brands Audi, DKW, Horch and Wanderer., Audi.
To avoid competition within the group, each brand was assigned a specific market segment: mid-segment luxury cars for Audi , motorcycles and small cars for DKW , mid-size vehicles for Wanderer, and luxury cars at the top. top of the range for Horch
In those years the rivalry between Auto Union and Mercedes Benz is brutal and every week races are called to break the speed records of one and the other., Audi.
* Classic race in the time of Auto Union., Audi.
No doubt being “state of the art” was going to be a tactical advantage from the start., Audi.
In 1964 Volkswagen would take over the majority of the shares of Auto Union, but it was in 1969 with the purchase of NSU by the VW group, a brand that stood out for being truly at the forefront of technology, which provided all the “know how”. that is needed to complete the range of the group’s new Premium brand., Audi.
In 1968 Audi was relaunched as a brand with the presentation of the Audi 100 , a family saloon with a certain premium aftertaste for a few years that were beginning to be optimistic . , Audi.
* Evolution of the models. A journey through time., Audi.
No doubt being “state of the art” was going to be a tactical advantage from the start., Audi.
And this is how we have the 6 brands that have made Audi as we know it today: Audi, Horch, Wanderer, DKW, VW and NSU, deciding to keep the 4 rings as a symbol., Audi.
